Tripadvisor Pivots to ‘Experiences-Led’ Strategy, Unifies Team

Core Insights - Tripadvisor is shifting to an "experiences-led growth strategy" by consolidating Viator and Tripadvisor experiences under one team and strategy [1] - The core Tripadvisor brand will pivot to support experiences and data strategies while simplifying its legacy offerings to enhance profitability [1] Staff Restructuring - The company is laying off approximately 20% of its staff across the Tripadvisor brand, Viator experiences, and general and administrative teams, which includes both employees and contractors [2] - This restructuring aims to merge the operations of Tripadvisor and Viator [2] Financial Implications - Operational changes are expected to generate at least $85 million in annualized gross cost savings, with full realization by 2027 [3] - The company anticipates incurring $35-$40 million in costs related to severance payments and employee benefits, primarily in the fourth quarter of 2025 and extending into 2026 [3] Board Changes - Greg O'Hara, founder of Certares, resigned from the board effective November 3, with no major disagreements reported [4] - Alex Dichter, a senior advisor to KSL Capital Partners and SkyLink, has been added to the board [4]