全国首家巨幕沉浸游戏空间亮相北京五棵松

Core Insights - The YaoLai No.1 Mirra Party Fusion Hall is the first large-screen immersive gaming space in China, aiming to activate off-peak movie consumption and explore the potential of existing audience segments [3][4] Group 1: Project Overview - The YaoLai No.1 Mirra Party Fusion Hall is a pilot project launched by YaoLai Chenglong Cinemas, a subsidiary of Capital Cultural Technology Group [4] - The project combines culture and technology, offering a multi-functional social space that includes movies, games, performances, and dining [6] Group 2: Technological Integration - The space features the "Mirra Party" VR interactive game, utilizing a multi-source motion capture system, real-time 8K rendering, and AI-driven interactive visual generation technology [6] - This technology provides players with a cinematic-quality immersive experience, allowing for deep interaction and synchronous competition [6] Group 3: Strategic Goals - The launch of the Mirra Party Fusion Hall aims to explore the transformation and upgrade of traditional cinema operations, enhancing service quality and promoting the integration of culture, commerce, tourism, and sports in the capital [6] - The initiative seeks to activate cultural and entertainment consumption potential, offering a "one-stop entertainment" option for various demographics, including couples, families, corporate teams, and friends [6] Group 4: Leadership Vision - The Executive Vice President of Cultural Investment Holdings and Chairman of YaoLai Chenglong Cinemas, Cai Min, emphasized that this project represents a bold exploration of digital transformation in the cultural industry [6] - The goal is to make the venue a preferred social spot for citizens and a new landmark for the integration of culture and technology in Beijing, contributing to high-quality development in the cultural industry and urban consumption upgrades [6]