“非洲纸尿裤大王”乐舒适招股 港交所将迎首家中东企业

Core Viewpoint - Luxurious Comfort, a multinational hygiene products company, is set to launch an IPO from October 31 to November 5, aiming to raise up to HKD 2.38 billion, marking a significant milestone as the first company headquartered in the Middle East to list in Hong Kong [1][2]. Company Overview - Founded by a couple from the "post-70s" generation, Shen Yanchang and Yang Yanjuan, Luxurious Comfort is known as the "King of Diapers in Africa" and has established a strong presence in the African market [1][4]. - The company is headquartered in the Dubai Airport Free Zone and has become the leading manufacturer of hygiene products in Africa, with a total of 8 production facilities and 51 production lines [2][3]. Financial Performance - Luxurious Comfort has seen a steady increase in revenue, achieving USD 320 million in 2022, USD 411 million in 2023, and projected revenue of USD 454 million in 2024 [3]. - The company sold approximately 10.8 billion diapers over three years, with sales of 2.995 billion diapers in 2022, 3.714 billion in 2023, and an expected 4.123 billion in 2024 [2][3]. Market Position - In the African market, Luxurious Comfort holds the largest market share for baby diapers at 20.3% and for sanitary napkins at 15.6% based on 2024 sales volume [3]. - The company ranks second in revenue market share for baby diapers at 17.2% and sanitary napkins at 11.9% in Africa [3]. Growth Strategy - The company plans to allocate over 70% of the IPO proceeds for capacity expansion and production line upgrades, with approximately 34.5% earmarked for new production lines in Ghana and Senegal [5][6]. - Luxurious Comfort aims to replicate its successful localized product and self-built channel model in Latin America and Central Asia, with about 11.6% of the funds designated for marketing and promotional activities in these regions [6].