抖音电商全球购携手百余品牌亮相进博会

Core Insights - The 8th China International Import Expo (CIIE) is being held from November 5 to 10 in Shanghai, with Douyin E-commerce Global Purchase participating for the second time, showcasing 111 international brands across various categories such as food, beauty, and luxury fashion [1] - Douyin E-commerce Global Purchase is leveraging its platform to meet the diverse shopping needs of Chinese consumers by inviting international brands and influencers to promote quality products [1][3] - The platform has seen significant growth in the past year, with over 2.2 billion packages shipped and more than 140 brands achieving sales exceeding 100 million yuan [3] Group 1: Event Participation and Activities - Douyin E-commerce Global Purchase is hosting live broadcasts with 20 international brand influencers at the expo to introduce global products to consumers [1] - The expo features themed activity days focusing on different regions, including Australia, Japan, South Korea, Europe, and North America, with free giveaways of imported products [1] - An online event called "CIIE Cloud Tour" is being conducted to allow consumers who cannot attend in person to experience the expo virtually [1] Group 2: Market Trends and Performance - The past year has shown a strong trend in the consumption upgrade of imported goods, with international brands quickly entering the growing Chinese market through Douyin's targeted traffic [3] - Sales data indicates that 105 international brands surpassed 10 million yuan in sales during the 2025 Double Eleven shopping festival, with 31 product categories experiencing over 100% year-on-year growth [3] - Notably, Korean beauty brands saw sales increase by over 170%, with daily sales exceeding 100 million yuan [3] Group 3: Support for International Brands - Douyin E-commerce Global Purchase has set up dedicated consultation desks at the expo to provide one-on-one onboarding services and explain platform support policies to international brands [4] - The platform offers a "one-stop" cross-border service that addresses consumer concerns regarding cross-border shopping, facilitating efficient and transparent trade [4] - The number of influencers collaborating with merchants has exceeded 230,000, enhancing the trust between international brands and Chinese consumers through innovative live-streaming sales models [3]