Xin Lang Cai Jing·2025-11-06 14:05Core Insights - The core message of the article revolves around Huazhu Group's 20th anniversary conference, highlighting its evolution and future strategies in the hotel industry, emphasizing supply-side reform and brand leadership as key growth drivers [3][4][5]. Company Development - Huazhu Group started in 2005 with the launch of Hanting and has since expanded to over 30 brands, reflecting the transformation of China's hotel industry from rapid growth to refined operations [4][5]. - The company has hosted over 2 billion guests and driven nearly 300 billion yuan in industry investments, ranking fifth among the fastest-growing traditional consumer enterprises globally from 2010 to 2024 [6]. Strategic Focus - The founder, Ji Qi, identified the current and future opportunities in China's hotel industry as lying in supply-side reform, particularly in high-end luxury and budget hotel segments [5][9]. - Huazhu's future strategy includes three core pillars: "Deepening China" to focus on multi-tier market development, "Brand Leadership" to enhance brand value through membership and technology, and "Lean Growth" to shift from scale expansion to quality improvement [9][13]. Market Insights - The hotel industry faces structural challenges, with a national average vacancy rate of 38.2% as of Q1 2025, indicating a significant oversupply issue [11][12]. - Ji Qi emphasized that the supply-side reform in the hotel industry is just beginning, with a focus on aligning supply with demand to enhance profitability [12][13]. Future Vision - Huazhu aims to redefine its market approach by categorizing it into three segments based on geography, income structure, and age demographics, recognizing the diverse needs of the Chinese market [16][18]. - The company plans to strengthen its brand influence and aims to become a globally recognized hotel brand, launching a new brand "All Seasons Grand View" that focuses on customer experience and cultural elements [19][20].