专访宜家阮林娟：上海教会我们尊重需求，中国市场让我们实现进化

Core Insights - The eighth China International Import Expo (CIIE) is being held from November 5 to 10 at the National Exhibition and Convention Center in Shanghai [1] Company Highlights - IKEA's booth at the expo is designed as an immersive home aesthetic space, blending Nordic nature with Chinese home decor, featuring a 360 square meter layout [2] - The global debut of the F SSTA series, which includes 25 items that merge Chinese cultural elements with Nordic minimalist design, highlights IKEA's commitment to local innovation [3] - The F SSTA series achieved sales of over 400,000 units after its previous launch, and the upgraded electric sofa model has sold 78,000 units, showcasing strong market demand [3][4] Product Development - The electric sofa's development involved user co-creation, responding to consumer feedback for modularity and compatibility with smart home devices [4] - IKEA's approach to product development emphasizes local cultural integration, as seen in the inspiration gathering sessions held in Xi'an for the New Year series [3][4] Market Strategy - IKEA's online sales account for approximately 25% of total sales, indicating a shift towards an integrated online and offline retail strategy [5] - The transformation of physical stores into experience centers is exemplified by the renovation of the Shanghai Xuhui store, which aims to enhance community engagement and social interaction [6] Customization and Community Engagement - IKEA is launching design order centers in Shenzhen and Beijing, focusing on personalized design services tailored to local community needs [6][7] - The design order centers aim to provide customized solutions based on consumer lifestyles and preferences, enhancing accessibility to IKEA's services [7] Strategic Importance of Shanghai - Shanghai serves as a strategic hub for IKEA, reflecting the brand's evolution and deep integration with the Chinese market over 27 years [7][8] - The city's open-mindedness and rational consumer behavior have influenced IKEA's product optimization and innovation strategies [8]