Xin Lang Cai Jing·2025-11-06 14:24Core Insights - The "National Good Car" Aion UT Super No. 1, jointly launched by JD.com, GAC Group, and CATL, has officially rolled off the production line, showcasing its design, manufacturing process, battery technology, and battery swapping details for the first time [1] - The vehicle's pre-sale and test drive have commenced, with an official launch scheduled for November 9 [1] - The after-sales service will be collaboratively managed, with GAC responsible for overall vehicle warranty, JD.com enhancing after-sales service, and CATL handling battery-related warranties, ensuring a "replace, not repair" policy for battery issues [1] Company Strategy - JD.com's automotive marketing head emphasized the project's core value, aiming to enhance consumer experience through data-driven product optimization and collaboration with partners [3] - The initiative is not limited to a single product; JD.com plans to introduce additional models to build a comprehensive product matrix [3] - The concept of "National Good Car" represents a set of quality standards and entry thresholds established with partners, promoting the value proposition of "good cars at affordable prices" [3] - JD.com prioritizes user experience and feedback over sales volume, indicating that order scale is not the primary focus at this stage [3]