Chang Sha Wan Bao·2025-11-06 14:23Core Viewpoint - The strategic cooperation between Zoomlion and Deutsche Leasing aims to enhance financing business collaboration in the European market, providing financial support for "Made in Changsha" products [1][3]. Group 1: Strategic Cooperation - The agreement will start in Germany and gradually expand to over 20 European countries, including France, Spain, Italy, and Portugal [3]. - Initial focus will be on Zoomlion's aerial work machinery, with plans to extend to a full range of products including concrete machinery, earthmoving machinery, and construction cranes by 2026, targeting over 85% penetration in European financial business [3][6]. Group 2: Market Impact - This partnership will enable Zoomlion to quickly respond to European customers' financing needs, accelerate sales conversion, and enhance market responsiveness [5]. - The collaboration signifies a shift for Zoomlion from being merely an equipment supplier to a comprehensive solution provider that integrates equipment and financial services [5]. Group 3: Financial Optimization - Leveraging Deutsche Leasing's expertise in the global financial market, Zoomlion aims to optimize its overseas asset capital structure, improve capital efficiency, and strengthen credit and risk management capabilities in Europe [6]. - This strategic move is part of Zoomlion's broader globalization strategy, which includes various aspects such as R&D, manufacturing, supply chain, products, services, and talent [6].