Businesswire·2025-11-06 14:29Core Insights - Informa TechTarget continues to lead in Account-Based Marketing (ABM) by leveraging proprietary intent data and strategic partnerships to enhance B2B engagement and revenue growth [1][3][5] Group 1: Company Performance and Strategy - Informa TechTarget has expanded its proprietary intent data by 41%, which includes permissioned active prospects and critical markets, positioning itself to support sales and marketing teams effectively [1] - The company has been recognized as a Leader in ABM for three consecutive years by QKS Group and as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 [3] - Informa TechTarget aims to be an indispensable partner for B2B enterprise technology companies, focusing on solution innovation and strategic guidance to maximize ABM success [5] Group 2: Market Trends and Insights - According to Forrester's State of ABM 2024 report, organizations employing ABM best practices are achieving growth and revenue goals 55% more often [2] - High-performing ABM teams are personalizing content at various levels, utilizing real-time behavior and intent signals from Informa TechTarget to enhance engagement [2] Group 3: Partnerships and Collaborations - Informa TechTarget has formed key partnerships with 6sense and Demandbase to enhance its ABM capabilities, allowing teams to better identify and engage relevant accounts [4] - Demandbase recognized Informa TechTarget as its 2025 Technology Partner of the Year, highlighting the effectiveness of their collaboration in driving customer success [4] Group 4: Community Engagement and Learning - The company has hosted events such as the "New-School ABM: Concrete Solutions for Busted Tactics" marketing summit to support its community and share best practices in ABM [6] - Informa TechTarget is actively involved in industry conferences, further establishing its leadership in the ABM space [6]