Renault revives Twingo with new affordable electric version to boost sales

Core Insights - Renault has launched a new electric Twingo small car, aiming to capitalize on the popularity of its classic model name and a competitive price point of under 20,000 euros ($23,000) to enhance its electric vehicle offerings [1] Company Summary - The new electric Twingo is part of Renault's strategy to expand its electric vehicle lineup and attract more customers in the growing EV market [1] - The pricing strategy is designed to make electric vehicles more accessible to a broader audience, potentially increasing market share [1] Industry Summary - The introduction of the electric Twingo reflects the automotive industry's shift towards electrification, with manufacturers focusing on affordable electric options to meet consumer demand [1] - The competitive pricing under 20,000 euros positions Renault favorably against other electric vehicle offerings in the market, highlighting the importance of cost in consumer adoption of EVs [1]