Santander Bank Launches Navigator Global to Empower U.S. Businesses Expanding Internationally
Businesswire·2025-11-06 15:00

Core Insights - Santander Bank has launched Navigator Global, a digital platform aimed at assisting small and mid-sized U.S. businesses in expanding into international markets [1][2][3] Group 1: Platform Features and Offerings - Navigator Global provides step-by-step market-entry and expansion guidance across over 30 international markets and 28 industry subsectors, including food and beverage, retail, technology, life sciences, and manufacturing [2] - The platform offers curated content, real-time global insights, verified service providers, and tailored tools for navigating international trade complexities [2][5] - Membership options include a standard subscription available at no cost for 12 months for Santander clients, and premium tiers that provide deeper market intelligence [2] Group 2: Strategic Goals and Market Reach - The platform aims to connect clients to a global network of partners and solutions, enhancing Santander's support for businesses expanding internationally [3][4] - Navigator Global is set to launch in both the U.S. and the U.K., with plans to expand to all Santander markets by the end of 2026, reflecting the bank's international reach [3][6] - A successful pilot in the U.K. supported over 2,500 businesses and resulted in double-digit increases in product opportunities for clients [3] Group 3: Development and Collaboration - The platform was developed in collaboration with Dentsu, combining Santander's banking expertise with Dentsu's capabilities in data and innovation [6][8] - Navigator Global will continuously introduce new data insights, market intelligence, and relationship management tools to assist businesses in making informed decisions [4][6]