Workflow
全球广告业巨头阳狮集团落户深圳前海
Zheng Quan Shi Bao Wang·2025-11-06 15:01

Group 1 - Publicis Groupe has officially launched its Shenzhen office in Qianhai, marking its eighth core office in Greater China and indicating a strategic expansion in the region [1] - The company reported a net revenue of €13.965 billion for 2024, surpassing WPP to become the "largest advertising group in the world" [1] - In Q3 2025, Publicis achieved an organic growth rate of 5.7%, with the Asia-Pacific region performing particularly well, and China showing an organic revenue growth of 6.1% [1] Group 2 - Qianhai's appeal to the advertising industry is driven by multi-dimensional support, including the establishment of a招商小组 to attract international advertising firms [2] - Recent initiatives include hosting international advertising exchange events and providing tax-related support for advertising companies [2] - The introduction of policies to promote high-quality development in the cultural industry, specifically targeting the advertising sector, aims to create a "Shenzhen-Hong Kong International Advertising Industry Belt" [2]