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进博会藏着哪些消费新信号?速来解码
Zhong Guo Zheng Quan Bao·2025-11-06 15:04

Group 1 - The eighth China International Import Expo (CIIE) serves as a platform for global companies to showcase their achievements and expand their markets, while also providing insights into new trends in the Chinese consumer market [1] - The event highlights the increasing integration of AI in consumer products, with companies like Samsung focusing on AI-themed offerings that enhance daily life through seamless technology [1] - SYR Hansgrohe is leveraging the CIIE to target new markets such as the silver economy, pet economy, and cultural consumption, developing smart water systems tailored for aging populations and customized pet drinking solutions [2] Group 2 - The popularity of health and wellness products is rising, with consumers increasingly seeking high-quality, environmentally friendly, and natural options [3] - Companies participating in the CIIE are experiencing significant sales growth due to favorable cross-border e-commerce policies in China, indicating a strong market potential for innovative health products [3] - The emotional value associated with brands is becoming more important, as seen with PEZ candy's collaboration with well-known IPs, which resonates with younger consumers and drives purchasing decisions [2]