实探 | 进博会藏着哪些消费新信号？速来解码

Core Insights - The 8th China International Import Expo serves as a platform for global companies to showcase their achievements and explore market opportunities, while also providing insights into new trends in the Chinese consumer market [1] Group 1: AI and Technology Integration - Samsung emphasizes its focus on AI integration in products, showcasing innovations like smart refrigerators that monitor food freshness and adjust settings automatically, reflecting a shift towards seamless AI experiences in daily life [1] - SYR Hansgrohe presents an AI-enabled dual-tank water softener that learns user habits and anticipates water usage trends, targeting new market segments such as the silver economy and pet care [3] Group 2: Consumer Trends and Emotional Value - PEZ candy, a brand with a long history, highlights the growing demand for emotional value among young consumers, leveraging popular IP collaborations to create emotional connections that drive purchasing decisions [5] - The health and wellness sector sees increased participation, indicating a rising consumer awareness and demand for high-quality, environmentally friendly health products [7]