Life Time (US:LTH) Prnewswireยท2025-11-06 15:53Core Insights - Life Time is expanding its CTR (Core. Tone. Reform.) program, a high-energy, Pilates-inspired reformer workout, to nearly 30 locations by the end of 2025, with a goal of over 60 locations by the end of 2026 [1][4] - The demand for reformer-based workouts has surged, with participation growing more than 70% since 2022, indicating a strong market trend towards this type of fitness [3] - Life Time's commitment to innovation and member experience is evident in the success of CTR, which has led to waitlists and increased class offerings in clubs where it has launched [4] Company Expansion Plans - CTR has debuted in 10 Life Time athletic country clubs, with 18 additional locations expected to be completed by the end of the year [1] - The program is set to expand to major cities including Atlanta, Chicago, Dallas, and New York City, reflecting a strategic growth initiative [4] - Life Time anticipates doubling the program's footprint in 2026, further enhancing its national presence [4] Member Engagement and Offerings - The introduction of CTR is driving interest in Life Time's broader Pilates offerings, which have been available for nearly 20 years, with over 175 dedicated studios and 800 certified instructors [5] - The Life Time app provides access to a wide range of on-demand and livestream classes, catering to members who may not be near a physical location [6] - Life Time's ecosystem supports healthy living and aging, appealing to a diverse demographic from ages 90 days to 90+ years [7]