聚焦进博｜“四大”再聚首，共探新机遇

Core Insights - The China International Import Expo (CIIE) showcases China's commitment to open cooperation and presents vast opportunities for global businesses [1][16] - The "Big Four" accounting firms (Deloitte, EY, PwC, KPMG) have participated in all eight editions of the CIIE, witnessing its growth and evolution [1][3] Group 1: Participation and Contributions of the "Big Four" - Deloitte has showcased innovative solutions at the CIIE, focusing on digital transformation, sustainability, and high-quality development [3][10] - EY has emphasized its commitment to meeting enterprise needs through professional services, adapting its exhibition themes to align with China's economic strategies [5][10] - PwC has highlighted its role in facilitating high-level openness and collaboration through strategic partnerships formed at the CIIE [6][12] - KPMG has utilized its international and domestic resources to support global market participants in investing in China and exporting from China [6][14] Group 2: Themes and Innovations Presented - Deloitte's theme this year, "Together We Go Far," focuses on AI-driven digital transformation and sustainable development [10] - EY launched its upgraded AI-powered consulting product, aiming to assist enterprises in achieving green transformation and global development [10][12] - PwC's exhibition included interactive experiences and showcased AI applications in professional services, emphasizing the importance of technology in industry upgrades [11][12] - KPMG presented multiple industry research reports and hosted discussions on market trends, demonstrating its insights into new quality productivity [14] Group 3: Strategic Importance of CIIE - The CIIE serves as a platform for transforming market opportunities into concrete collaborations and innovations, providing certainty in uncertain times [16][18] - The event has evolved from a mere product showcase to a hub for cutting-edge technology and future industry directions, reflecting China's shift towards systemic advantages in innovation and openness [16] - The "Big Four" firms view the CIIE as a strategic resonance platform, enhancing trust with existing clients and establishing connections with new partners [16][18]