Under Armour(US:UA) Cai Jing Wang·2025-11-06 16:13Core Insights - Under Armour reported Q2 FY2026 revenue of $1.3 billion, a 5% year-over-year decline, with gross margin decreasing by 250 basis points to 47.3% [1] - North American revenue fell by 8%, while international revenue grew by 2% [1] - The company announced a leadership change in China, appointing Carol Chen as Vice President and General Manager, effective November 9 [1] Financial Performance - Q2 FY2026 revenue: $1.3 billion, down 5% year-over-year [1] - Gross margin: 47.3%, a decrease of 250 basis points [1] - Inventory decreased by 6% [1] Market Performance - North America: Revenue declined by 8% [1] - International markets: Revenue increased by 2% [1] Strategic Initiatives - Under Armour is focusing on the Chinese market with several initiatives, including partnerships with national rugby teams and support for women's sports [1] - Recent product upgrades include the HALO series and UA Velociti Elite3 running shoes [1] - The company is enhancing its brand presence through events like the November fitness challenge in Shanghai and the August Curry Asia tour, which attracted 14,000 attendees and generated significant exposure [1] Future Outlook - Under Armour aims to deepen localization efforts in China, enhance connections with consumers and the industry, and contribute to the sustainable development of the Chinese sports industry [2]