New York Post·2025-11-06 16:32Core Insights - Netflix is in early discussions with SiriusXM to secure exclusive rights to distribute the satellite radio company's top video podcasts, aiming to enhance its podcasting strategy and compete against platforms like YouTube [1][3][12] - The proposed deal is part of Netflix's broader initiative to expand its content ecosystem beyond traditional film and television, with a focus on video podcasts as a key engagement tool for subscribers [8][13] Company Strategies - Netflix has already made a significant move in podcasting by partnering with Spotify to stream a selection of its video podcasts, which will no longer be available on YouTube starting early next year [4][12] - The company is also exploring similar arrangements with iHeartMedia to gain exclusive streaming rights to popular podcasts, indicating an aggressive push into the podcasting space [5][12] Market Position - SiriusXM operates one of the largest podcast networks in the U.S., featuring popular titles that contribute to its leading audience reach [3][15] - YouTube currently dominates the video podcast market, having surpassed 1 billion monthly podcast viewers earlier this year, highlighting the competitive landscape Netflix is entering [12] Future Plans - Netflix plans to launch a video podcast hub in the first fiscal quarter of 2026 and is actively recruiting talent from top Hollywood agencies to enhance its podcast offerings [7][8] - Executives at Netflix view podcasts as a means to extend viewing time and cross-promote original productions, aligning with their content strategy [13]