前三季度中国广告业头部企事业单位收入同比增9.6%

Core Insights - The National Market Regulation Administration of China conducted a statistical survey on leading advertising enterprises, revealing that these entities achieved an advertising revenue of 1.38809 trillion yuan in the first three quarters of this year, marking a year-on-year growth of 9.6% [1] Revenue Growth - In terms of quarterly performance, the first and second quarters experienced a year-on-year growth of 11.3%, while the third quarter saw a growth of 7.2% [1] - On a quarter-on-quarter basis, the advertising revenue of leading enterprises increased by 24.5% in the third quarter [1] Internet Advertising - Internet advertising continued to grow rapidly, with leading enterprises generating an internet advertising revenue of 712.88 billion yuan in the first three quarters, reflecting a year-on-year increase of 22.5% and accounting for 81.2% of total advertising revenue [1] Regional Performance - The top five regions for advertising revenue among leading enterprises were Shanghai, Beijing, Guangdong, Zhejiang, and Jiangsu, with year-on-year growth rates of 9.0%, 3.5%, 17.4%, 17.8%, and 7.3% respectively [1] - Collectively, these regions accounted for 1.09999 trillion yuan in advertising revenue, representing 79.2% of the national total [1] - Regions such as Shandong, Chongqing, Guangxi, Ningxia, and Gansu exhibited faster growth rates in advertising revenue [1]