深蓝汽车重振轿车产品线 新车L06“高配”杀入15万级市场

Core Viewpoint - Deep Blue Automotive is launching the L06, a key model aimed at the sedan market, following the success of its SUV model S05, with a starting pre-sale price of 139,900 yuan [2][4]. Group 1: Product Overview - The L06 is a mid-size electric sedan, positioned below the L07, and shares some design similarities with the SL03, although the company has not clarified the relationship between the two models [3]. - The SL03 was previously a sales leader for Deep Blue, achieving over 10,000 monthly sales at launch, but its importance has diminished as the focus has shifted to SUVs [3][4]. - Deep Blue currently has three SUVs on sale: S05, S07, and S09, with the S05 being the primary model driving sales [3]. Group 2: Sales Performance - In October 2025, Deep Blue's total sales reached 36,792 units, with the S05 alone surpassing 20,000 units [4]. - The company has seen a 57.1% year-on-year increase in cumulative sales from January to October this year, exceeding 260,000 units [5]. Group 3: Technical Features - The L06 boasts a maximum range of 670 km, with a rapid charging capability that allows 30% battery to reach 80% in just 15 minutes, and includes a 6 kW external discharge function [4]. - It features a magnetic suspension system, claimed to be comparable to that of a 3 million yuan Ferrari, enhancing vehicle stability and control [4]. - The L06 is equipped with the DEEPAL AD Max intelligent driving assistance system, utilizing laser radar and advanced algorithms to improve navigation and driving experience [4]. Group 4: Technological Innovations - The L06 is the first vehicle to feature the Dimensity S1 Ultra 3nm automotive-grade cockpit chip, achieving the highest AnTuTu score in the industry, surpassing the second place by 33% [5]. - The emphasis on technology, including the magnetic suspension and advanced cockpit chip, positions the L06 as a differentiated product in the 150,000 yuan electric sedan market [5]. Group 5: Future Goals - Deep Blue aims to achieve a sales target of 2 million units by 2030, focusing on both domestic and international markets [5]. - The company recognizes the need to develop "blockbuster" products in both the SUV and sedan segments to meet its long-term objectives [5].