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Chinese sports camera maker Insta360 says price war with DJI is expanding the market
Yahoo Financeยท2025-11-05 09:30

Insta360, the Chinese rival of GoPro, said competition triggered by price cuts to its full-degree action cameras was attracting more customers, as it pushes further into the turf of drone giant DJI. The price war with DJI, which moved into the 360-degree action camera field earlier this year, had "expanded the overall market", and an increasing number of consumers were choosing Insta360 for its "unique strengths", said Liang Jingkang, founder and chairman of Insta360. "Despite the fierce price competition ...