Chinese sports camera maker Insta360 says price war with DJI is expanding the market

Core Insights - Insta360, a Chinese competitor to GoPro, is experiencing increased customer attraction due to price cuts in the full-degree action camera market, which has been intensified by competition with DJI [1] - The company reported over 90% revenue growth in Q3, despite the ongoing price competition [2] - Insta360 holds a 67% share of the global 360-degree camera market in 2023 and has responded to DJI's entry into this market by slashing prices and offering discounts [3] Company Strategy - Insta360 is aggressively entering the drone market, where DJI currently holds a 70% global market share [4] - The decision to enter the drone market was based on perceived unfulfilled demand and growth potential, with the founder noting that 360-degree drones represent a new category that surpasses traditional cameras and drones [5] Financial Performance - For Q3, Insta360 reported revenue of 2.94 billion yuan (approximately US$413 million), reflecting a 93% year-on-year increase [5] - However, net income decreased by 16% to 271.9 million yuan, attributed to significant investments in chip customization and strategic projects aimed at enhancing future competitiveness [6]