UK’s Morrisons expands alliance with TCS for digital transformation

Core Insights - Morrisons has entered a five-year agreement with Tata Consultancy Services (TCS) to enhance digital transformation efforts [1] - The partnership aims to improve operational efficiency and customer experience across Morrisons' core business areas [4] Group 1: Digital Transformation Initiatives - TCS will assist Morrisons in aligning retail, e-commerce, and marketing operations, expediting the delivery of digital products [1] - The collaboration includes supply chain transformation projects that have improved stock availability, reduced waste, and shortened lead times [2] - TCS will establish an automation factory and a Business Intelligent Command Centre (BICC) to enable proactive problem-solving and data-driven decision-making [2] Group 2: Technological Enhancements - The agreement encompasses modernization of legacy systems and integration of AI-powered tools to enhance service outcomes [4] - TCS will provide end-to-end engineering services, including application design, development, testing, and maintenance [3] - The partnership will also revamp Morrisons' digital platforms for loyalty, marketing, e-commerce, and retail to consolidate vendors and improve operational synergy [4] Group 3: Company Performance and Market Position - TCS reported a 10% growth and a 7.6% market share in the UK, with revenues of $4.58 billion (£3.51 billion) in fiscal year 2024 [5] - Morrisons is the fifth-largest supermarket chain in the UK, serving customers through physical stores and online channels [5] - TCS has been active in the UK for over five decades, collaborating with more than 200 major British brands [5]