ZACKS·2025-11-06 19:16Core Insights - Reddit (RDDT) and Snap (SNAP) are prominent social media platforms leveraging user engagement for digital advertising revenue [1][2] - The global digital advertising market is projected to grow from $488.4 million in 2024 to $1,164.25 million by 2030, with a CAGR of 15.4% from 2025 to 2030, benefiting both companies [2] Summary of Reddit (RDDT) - Reddit is experiencing strong user engagement, with increases in daily and weekly active users and Average Revenue Per User (ARPU) [3] - In Q3 2025, Reddit's advertising revenues surged 74% year-over-year to $549 million, driven by a 75% increase in active advertisers [4] - ARPU grew 41% year-over-year to $5.04 in Q3 2025, indicating effective monetization strategies [5] - Reddit Answers feature has gained popularity, with over 75 million weekly searches, enhancing user engagement and expanding reach to multiple languages [6] - The earnings estimate for Reddit in 2025 has risen by 25.6%, indicating strong growth potential [10][20] Summary of Snap (SNAP) - Snap is benefiting from improved advertising demand, with Q3 2025 advertising revenues rising 5% year-over-year to $1.32 billion, primarily from Direct Response advertising [7] - Snapchat has over 477 million daily active users, an 8% increase year-over-year, and 943 million monthly active users, a 7% increase year-over-year [8] - AR engagement remains robust, with over 8 billion daily uses of AR lenses and 350 million daily active users engaging with AR experiences [9] - Despite growth in user engagement and AR features, Snap faces challenges with weak brand advertising revenues and increased competition [13][21] Performance and Valuation Comparison - Year-to-date, Reddit shares have gained 20.1%, outperforming Snap, which has declined by 32.2% [12] - Reddit shares are currently trading at a forward Price/Sales ratio of 13.4X, significantly higher than Snap's 1.92X, indicating overvaluation for both [16] - The Zacks Consensus Estimate for Reddit's 2025 earnings is $2.35 per share, a 170.57% year-over-year increase, while Snap's estimate is 25 cents per share, reflecting a 13.79% decline [20] Conclusion - Reddit is positioned for greater upside potential due to its expanding advertising business and improved user experience, while Snap continues to struggle with brand advertising and competition [21][22]