Ford execs reportedly discuss ending the F-150 Lightning

Core Insights - Ford is contemplating discontinuing its flagship electric pickup truck, the F-150 Lightning, following production challenges and a strategic shift towards hybrid and gas-engine models [1] - The decision to idle F-150 Lightning production was influenced by a fire at aluminum supplier Novelis' factory, which has impacted Ford's production capabilities [1] Group 1: Product and Market Performance - The F-150 Lightning was introduced in 2021 with a base price of $40,000, but actual costs for most customers have been significantly higher [2] - Despite being one of the top-selling electric trucks in the U.S., Ford has struggled to sell more than a few thousand units per quarter [3] - The electric truck market has faced challenges, exacerbated by the end of the federal EV tax credit and regulatory rollbacks on emissions standards [3]