A-Mark Precious Metals to Become Gold.com and Transfer to the New York Stock Exchange

Core Insights - A-Mark Precious Metals is rebranding to "Gold.com" and will transfer its shares from Nasdaq to NYSE, effective December 2, 2025, with the new ticker symbol "GOLD" [1][2][3] - The company reported $11.9 billion in revenues for the 12 months ending September 30, 2025, and aims to enhance its operational excellence and long-term success through this rebranding initiative [1][2][3] Business Segments - Direct-to-Consumer (DTC): The DTC segment operates as an omni-channel retailer with flagship brands like JM Bullion and Stack's Bowers Galleries, serving a total of 4.3 million customers since inception, including 147,000 in the most recent quarter [4][5] - Wholesale Sales & Ancillary Services: This segment sources and distributes over 200 products from major mints globally, maintaining trading desks in multiple international locations [11] - Secured Lending: The secured lending segment, through Collateral Finance Corporation, offers commercial loans and inventory financing solutions collateralized by various collectibles [11] Strategic Initiatives - The rebranding is part of a broader strategy to fortify category leadership in precious metals and collectibles, with plans to expand into high-growth adjacent categories like fine wines and sports cards [2][3] - A new corporate website, www.Gold.com, will launch on December 2, 2025, featuring enhanced investor resources and educational content [7] - The company will also design a range of gold and silver bullion bars featuring the new name and logo, available for purchase starting December 2, 2025 [3]