“平台+羽绒产业”双向赋能 数智浪潮推动传统产业焕发新生机

Core Insights - The down processing and products industry in Xiaoshan District, Hangzhou, holds a 30% share of the global market, with sales revenue exceeding 6 billion yuan in the first half of 2025, aiming for a total of 11 billion yuan for the year [1] - The transformation driven by "platform + industry" integration is revitalizing the traditional down industry, showcasing the deep integration of digital economy and real economy in Hangzhou [1] Group 1 - Xiaoshan's Hualong Down Products Co., Ltd. has seen increased production capacity and efficiency after joining Alibaba's "Super Factory" platform, expanding its customer base significantly [1] - Two down industry enterprises in Xiaoshan have signed up for Alibaba's 1688 platform, with online exposure and purchase orders increasing by over 10% year-on-year as of August 2025 [1] Group 2 - Victory Down has established an e-commerce company in Japan, exemplifying successful cross-border e-commerce initiatives from Xiaoshan, which has led to a ripple effect among local businesses [2] - The region has integrated supply chain resources to support enterprises in utilizing cross-border e-commerce platforms, with companies like Liuqiao Group and Jinhong Sanbird expanding their overseas operations [2] Group 3 - The successful "New National Goods" live-streaming event has transformed Xiaoshan's down products from foreign trade goods to domestic bestsellers, achieving a total transaction volume of approximately 97.65 million yuan through various promotional activities [2] - Regional cooperation has been effective, with strategic agreements signed to explore collaborative paths between Xiaoshan and neighboring areas, resulting in a 15% reduction in production costs for some enterprises [2] Group 4 - Xiaoshan is establishing a comprehensive service station for the down industry, integrating testing, consulting, and compliance guidance, with nearly 500 batches of laboratory tests conducted [3] - Five new down enterprises have received the "Zhejiang Manufacturing" quality mark, and two national standards for the down industry have been revised, reflecting ongoing innovation and quality improvement [3]