Core Insights - The China International Import Expo (CIIE) continues to attract multinational CEOs and representatives, highlighting the certainty of China's development and openness as key reasons for investment [1][4] Group 1: Trade and Economic Cooperation - The Australian pavilion at CIIE has the largest area in history, with a projected bilateral trade volume of 312 billion AUD between Australia and China in 2024, making China Australia's largest trading partner [2] - Australian seafood companies are adapting to the Chinese market by innovating supply chains and targeting younger consumers with convenient, high-end seafood products [4] - Colombia's coffee industry is observing a shift in Chinese consumer habits, particularly among younger generations who are moving from functional needs to experiential pursuits [4] Group 2: Multinational Corporate Engagement - Audi's global CEO expressed enthusiasm for the vibrant Chinese market and emphasized the importance of local collaboration for enhancing R&D and market responsiveness [5] - Goodyear has been operating in China for over 30 years and recognizes the emergence of innovative Chinese companies, which create a dynamic ecosystem for foreign firms [5] - The CEO of Swiss air purification brand Aicair highlighted China's commitment to high-level openness by removing foreign investment restrictions in manufacturing [5] Group 3: Consumer Trends - The consumer goods exhibition area at CIIE spans 84,000 square meters, featuring over 700 companies from more than 70 countries, serving as a key observation point for young consumer trends [6] - Brands are increasingly focusing on the emotional value of products to attract the 18-35 age group, with limited edition collaborations being a significant draw [6] - Products aimed at the elderly demographic are gaining attention, with companies like Panasonic and IKEA showcasing diverse offerings to enhance the quality of life for seniors [6]
农副产品重视市场定位，潮流展品颇具情绪价值，进博会参展商与中国市场同频共振
Huan Qiu Shi Bao·2025-11-06 22:48