Core Viewpoint - The article highlights the efforts of Ping An Bank's Zhuhai branch in combating fraud, emphasizing the importance of social responsibility and financial security through various initiatives and community engagement [3][4][5]. Internal Management - The bank has strengthened account lifecycle management and optimized risk monitoring and control models with the support of its headquarters [3]. - Employee training on fraud prevention has been enhanced, and collaboration with law enforcement has been deepened to create a comprehensive risk defense system [3]. External Promotion - The bank has conducted various anti-fraud promotional activities targeting vulnerable groups in the community, including a successful anti-fraud comedy competition held from August to October [4]. - The competition attracted over 50 entries from diverse participants, and the event aimed to raise awareness about common fraud tactics while entertaining the audience [4]. Achievements - In 2023, the bank successfully blocked 103 suspicious personal account openings and assisted law enforcement in intercepting 1,259 suspicious transactions, preventing fraudulent activities amounting to 19.02 million yuan [5]. - The bank has conducted 214 promotional activities and sent out 330,000 anti-fraud messages, reaching approximately 430,000 individuals [4]. Case Studies - Case 1: The bank helped an elderly couple recover 280,000 yuan after they were victims of telecom fraud, showcasing the staff's empathy and efficient emergency response [6]. - Case 2: A customer was prevented from losing 300,000 yuan due to a loan scam, thanks to the staff's vigilance and risk awareness [7]. - Case 3: The bank's fraud detection system successfully intercepted a shopping refund scam, demonstrating the effectiveness of technology in fraud prevention [8].
平安银行珠海分行:筑牢金融反诈防线 守护群众的“钱袋子”