乘势而上提升国潮文创竞争力

Core Insights - The 20th Central Committee of the Communist Party of China emphasizes the promotion of socialist core values and the rapid development of the cultural industry, particularly the "Guochao" cultural and creative industry, which has become a significant vehicle for cultural confidence and economic vitality [1][2] Industry Development - The Guochao cultural and creative industry has experienced remarkable growth, transitioning from its nascent stage to a flourishing sector, driven by both policy guidance and market demand. The industry is projected to reach a scale of over 3 trillion yuan by 2028, indicating strong market appeal [1] Challenges - The industry faces challenges such as severe homogenization, with many products merely replicating traditional symbols without deep innovation or cultural essence, leading to a lack of globally influential Guochao brands. Additionally, there are weaknesses in the industrial chain, particularly in high-end design, precision manufacturing, and international marketing, which hinder the effective transformation of cultural resources into quality products [1][2] Macro Policy Recommendations - To enhance the industry ecosystem and stimulate corporate vitality, it is recommended to improve the rapid protection and collaborative safeguarding mechanisms for intellectual property in the Guochao cultural and creative sector. Establishing industry standards for product design, quality, and cultural content is also suggested, along with the creation of a national-level cultural creative achievement transformation guiding fund to support projects with significant cultural value and market potential [2] Micro Enterprise Strategies - Companies should delve into the spiritual symbols and contemporary value of excellent traditional Chinese culture, creatively transforming them in line with modern aesthetics and lifestyles. Increased investment in research and development is essential, alongside the use of big data to understand consumer trends and new technologies to enhance product experience and production efficiency. Leading enterprises are encouraged to form innovation coalitions and develop global brand strategies to enhance international influence [2] Consumer Engagement - To cultivate a favorable consumption environment, it is important to integrate traditional culture and Guochao innovations into the national education system, enhancing cultural appreciation and creativity among the populace. Optimizing the consumption environment by creating new consumption scenarios, such as "Guochao Consumption Day" and themed commercial districts, is also vital. Strengthening consumer rights protection and combating counterfeit products will help guide consumers towards a rational, quality, and sustainable consumption mindset [3]