Core Insights - The report published by the China Tea Circulation Association indicates a strong growth in both domestic and international markets for jasmine tea, driven by the expansion of consumption scenarios and the digital transformation of the industry [2][5][6]. Production and Processing - In 2024, the total planting area for jasmine flowers in the four major production regions of China reached 234,400 acres, a year-on-year increase of 17.97%. The production volume was 153,600 tons, up 10.42%, with a total output value of approximately 7.098 billion yuan, reflecting a significant increase of 57.98% [10][11]. - The processing volume of jasmine tea in 2024 was 138,100 tons, representing an 11.73% increase year-on-year, with an industrial output value of 22.186 billion yuan, up 7.29% [15][16]. Market Sales - The domestic market for jasmine tea saw a total sales volume of 127,600 tons in 2024, a 7.93% increase from the previous year, with total sales revenue reaching 25.259 billion yuan, up 12.10% [31][32]. - The export volume of jasmine tea in 2024 was 7,486.49 tons, a 20.54% increase, with an export value of 5,604 million USD, up 10.97% [46][47]. Industry Chain Development - The report highlights the continuous strengthening of policy support and innovative mechanisms to benefit farmers, with local governments implementing various measures to drive industry upgrades and enhance rural income [22][23]. - The integration of technology and innovation in the jasmine tea industry is emphasized, with advancements in research and development, particularly in the areas of quality control and product diversification [25][26]. Consumer Trends - The report notes a shift towards high-end products in the jasmine tea market, with a growing preference for quality over price among consumers, particularly younger demographics [41][42]. - The expansion of consumption scenarios has led to an increase in the use of jasmine tea in various products, including ready-to-drink beverages and food items, indicating a diversification of the market [40][41]. Recommendations - The report suggests enhancing the industry ecosystem through improved collaboration across production, processing, and distribution, as well as leveraging digital technologies to optimize supply chains and consumer engagement [54][55]. - It also recommends focusing on talent development and marketing innovations to attract younger consumers and adapt to changing market dynamics [57][58].
《2025年度全国茉莉花茶产销形势调研报告》发布，产业内外销市场双增
Nan Fang Nong Cun Bao·2025-11-07 00:35