把钱花在宠物身上 为何让人如此快乐

Core Insights - The "pet economy" in China is experiencing significant growth, with projections estimating the industry size to reach 811.4 billion yuan by 2025, reflecting a year-on-year increase of 15.7%, and potentially exceeding 1.15 trillion yuan by 2028 [1][2] Industry Overview - The steady increase in pet ownership in domestic households is a fundamental support for this consumption trend, with the number of urban pets (dogs and cats) expected to surpass 120 million by 2024, marking a 2.1% growth from 2023 [2] - The growth in the pet economy is not solely attributed to the increase in pet ownership but also significantly influenced by the rise in "per capita consumption" [2] Consumer Behavior - Consumers are increasingly spending on a variety of pet-related products and services, including pet insurance, regular health check-ups, and specialized pet food, indicating a shift towards more comprehensive pet care [3][4] - The trend of "pet pampering" is evident, with consumers willing to invest in premium products and services, reflecting a broader change in consumer preferences towards products that enhance personal happiness [4][5] Market Trends - The pet economy is diversifying, with segments such as pet food, veterinary services, and pet care products showing strong performance, and the industry is becoming more mature and complete [4] - There is a growing demand for customized and personalized pet products, indicating a shift towards more nuanced consumer preferences that align with individual lifestyles and values [5][6] Societal Implications - The rise of the pet economy suggests a need for society to reassess the definitions of "necessities" and "luxuries" in consumer spending, as many traditionally non-essential items are gaining importance in consumers' lives [6]