保利工艺荣获2025拉姆·查兰管理实践奖

Core Insights - The 2025 Ram Charan Management Practice Award was announced in Beijing, with Poly Art's case study on "Driving High-Quality Development through Brand Governance" winning the award and being included in the Harvard Business Review case database [1][4] Group 1: Award Significance - The Ram Charan Management Practice Award is a prestigious non-profit award initiated by Harvard Business Review and management consultant Ram Charan, representing the highest honor in Chinese management practice since its establishment in 2017 [3][4] - The award is highly regarded across various sectors, with a strong review panel consisting of over 30 renowned professors and scholars from top Chinese business schools, aimed at recognizing innovative contributions in management practices [4] Group 2: Poly Art's Achievement - Poly Art's award-winning case reflects the recognition of the effectiveness of its "Renewal Craft" results, showcasing the theoretical and practical significance of its brand governance model [4][6] - Previous winners of this award include major companies such as CITIC Group, State Grid, and Tencent, indicating the competitive nature of the award [4] Group 3: Strategic Initiatives - The case study details Poly Art's implementation of brand-led actions during the 14th Five-Year Plan, transforming branding from a marketing tool into a governance engine, and integrating traditional industries with modern consumption and national strategies [6] - Poly Art's innovative practices have redefined traditional brand management by establishing a systematic governance framework that emphasizes the deep integration of brand with organizational strategy, institutional structure, cultural values, and industrial ecology [6] Group 4: Future Directions - Looking ahead to the 15th Five-Year Plan, Poly Art aims to enhance its brand governance system, actively promote the application of new technologies like artificial intelligence, and cultivate new consumption formats and scenarios [7] - The company seeks to improve the international communication effectiveness of Chinese arts and crafts, innovate social responsibility practices, and build an open co-creation brand ecosystem to enhance core competitiveness and fulfill its mission as a "national strategy executor" [7]