雅诗兰黛集团亮相第八届中国国际进口博览会

Core Insights - Estée Lauder Group participated in the 8th China International Import Expo with the theme "Reinventing Beauty, Embracing a Flourishing Future" [1] - The company showcased over 100 new products across various categories including skincare, makeup, and fragrance, with more than ten products making their debut [1] - A significant procurement intention order worth $480 million was signed between Estée Lauder (Shanghai) Trading Co., Ltd. and Estée Lauder International, Inc. on the opening morning of the expo [1] Company Strategy - The CEO of Estée Lauder Group's China region emphasized that the expo serves as a strong bridge connecting the company with Chinese consumers and is a vital platform for implementing the company's strategic vision of "Reinventing Beauty" [1] - The Chinese market is recognized as a crucial engine for the company's business development, with a long-term positive outlook [1] - The company plans to leverage the expo to deepen local research and technological innovation, aiming to provide products and services that better meet the needs of Chinese consumers [1]