白菜猪肉经典款到海鲜爆品，京东七鲜自有品牌水饺11.11销售增长80%

Core Insights - The article highlights the increasing popularity of JD's Seven Fresh dumplings, with sales revenue rising by 80% year-on-year during the 11.11 Global Shopping Festival, indicating strong consumer trust in the brand's quality [3] - Seven Fresh offers a diverse range of dumpling products, from classic flavors to innovative options, catering to various consumer preferences and enhancing the winter dining experience [13] Product Offerings - Classic flavors such as cabbage and pork, chive and egg, and corn and vegetable dumplings dominate sales, priced affordably at 13.9 yuan for a pack of 24, making them a popular choice for families [3] - New products like lamb and scallion dumplings and shrimp dumplings have quickly gained popularity, featuring high-quality ingredients and unique flavor profiles [5][6] - The introduction of innovative flavors, such as the locust flower pork dumplings, showcases Seven Fresh's commitment to product differentiation and seasonal relevance [8] Consumer Engagement - Seven Fresh provides a complete set of ingredients for consumers who prefer to make dumplings at home, including organic flour and various fillings, enhancing the DIY experience [11] - The brand emphasizes quality control and freshness, with products made from carefully sourced ingredients, ensuring a high standard for consumer safety and satisfaction [6][11] Market Positioning - By combining convenience with quality, Seven Fresh aims to create a "dumpling lifestyle" that resonates with consumers looking for warmth and comfort during the winter season [13] - The brand's strategic focus on seasonal eating and culinary traditions positions it well within the competitive landscape of frozen food and home cooking [13]