Xin Lang Cai Jing·2025-11-07 02:13Core Viewpoint - The recent launch of the new DIMOO series "New Diary" by Pop Mart has sparked discussions about pricing and consumer sentiment, highlighting a divide in consumer perception regarding the product's value and pricing strategy [1][4]. Group 1: Product Launch and Consumer Reaction - The DIMOO "New Diary" series was released on November 6, featuring a blind box product priced at 79 yuan, which led to internal comments during a live stream questioning the pricing strategy [1][4]. - Social media discussions have emerged, with some consumers interpreting the comments as a critique of the company's pricing, while others defend the emotional value associated with the product [4]. - The DIMOO brand, created by designer Ayan Deng, has been acquired by Pop Mart and is recognized as a top-selling IP within the company [4][5]. Group 2: Sales Performance and Market Response - The DIMOO "New Diary" series sold out immediately upon release, indicating strong demand for the product [5]. - The highest premium for the black hidden variant "Sense of Security" reached 819 yuan, reflecting a 7.3 times increase from the original price, while the top three regular variants also saw significant price increases [5]. - Pop Mart reported robust financial performance, with a 245% year-on-year revenue growth expected by Q3 2025, driven by substantial increases in both domestic and international sales [5].