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Core Viewpoint - The recent launch of the DIMOO "New Diary" series by Pop Mart has sparked discussions about pricing and consumer sentiment, highlighting the brand's strong market presence and sales performance [3][5][6]. Group 1: Product Launch and Consumer Reaction - The DIMOO "New Diary" series was released on November 6, featuring a blind box product priced at 79 yuan, which led to internal comments about its pricing during a live stream [3]. - Social media discussions revealed a divide in consumer sentiment, with some criticizing the pricing as excessive while others expressed willingness to pay for the emotional value associated with the product [5][6]. - The DIMOO series includes six basic models and one hidden model, representing various emotions, and has been well-received, selling out quickly on the platform [6]. Group 2: Sales Performance and Financial Growth - DIMOO has become one of Pop Mart's top five sales IPs since its first blind box series launched in 2019 [7]. - Pop Mart reported a significant revenue increase of 245% year-on-year for Q3 2025, with Chinese revenue growing by 185% to 190% and overseas revenue by 365% to 370% [7]. - Online sales channels saw a remarkable growth of 300% to 305%, while offline channels grew by 130% to 135% [7].