Di Yi Cai Jing·2025-11-07 02:10Core Viewpoint - The incident involving a live broadcast by Pop Mart has sparked significant public backlash due to comments made about the pricing of a new product, the DIMOO blind box, which retails for 79 yuan, raising concerns about its perceived value and quality [3][7]. Group 1: Incident Details - On November 7, during a live stream, a staff member commented that the price of the DIMOO blind box was "a bit expensive," which was met with a dismissive response, leading to public outrage [3]. - The live stream team acknowledged the feedback and stated they are investigating the matter internally [3]. - Pop Mart's customer service confirmed that they are addressing the incident and have not yet decided on any price adjustments for the product [3]. Group 2: Product Information - The DIMOO blind box series includes 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [4]. - The blind box is priced at 79 yuan individually and 474 yuan for a full box [4]. Group 3: Financial Performance - Pop Mart reported a strong financial performance, with a 245% year-on-year increase in overall revenue for Q3 2025, including a 185% increase in China and a 365% increase overseas [7]. - The DIMOO brand is identified as Pop Mart's fifth-largest artist IP, generating 1.105 billion yuan in revenue, accounting for 8% of total revenue in the first half of the year [7]. Group 4: Executive Actions - The founder and CEO of Pop Mart, Wang Ning, recently sold 21.7 million shares at an average price of 71.98 HKD, totaling 1.562 billion HKD [7].