Core Insights - The 8th China International Import Expo is held in Shanghai from November 5 to 10, showcasing Metro's commitment as a participant, buyer, and product provider with 130 selected products from 21 countries [1] - Metro's CEO emphasizes the company's confidence in China's economy and consumer power, leveraging its global supply chain and quality control to offer high-quality products to Chinese consumers [1] Group 1: Product Offerings - Metro presents 130 products, with 78 from Europe and 44 private label items, including 60 first-time exhibits and 14 product debuts at the expo [1] - The company focuses on high cost-performance products by adhering to the "best origin principle" and utilizing its global procurement advantages [1] Group 2: Sustainability Initiatives - Metro's booth features a traceability system that records the entire food supply chain, allowing customers to access product histories through traceability codes [2] - Over 4,500 products have been integrated into the traceability system, with nearly 1,000 agricultural and food processing companies trained under Metro's standards [2] - Sustainable packaging concepts are highlighted, including award-winning eco-friendly packaging for products like Prosecco and New Zealand kiwifruit [2] Group 3: Supply Chain Collaboration - As a key buyer, Metro establishes deep cooperation with consulates from Spain, Sweden, and Thailand to introduce quality products like Spanish pork and Swedish dairy into the Chinese market [3] - The company employs a multi-channel approach combining the expo, store sections, and online live streaming to enhance supply-demand matching and sales continuity [3] - Metro reports a significant increase in online traffic by over 50% and overall customer traffic by over 30% this year, reflecting positive growth in the retail sector [3]
专访麦德龙商业集团有限公司CEO蔡天乐：发挥全球集采优势与可持续供应链体系 带来全球优质好物
Zheng Quan Shi Bao Wang·2025-11-07 02:27