农博新平台，出海链全球：2026年法国农博会中国馆将助推农业品牌“走出去”

Core Insights - The 62nd International Agricultural Show in France will take place from February 21 to March 1, 2026, in Paris, with the China Pavilion making its third appearance to enhance agricultural cooperation between China and France and promote Chinese agriculture globally [1] Group 1: China Pavilion's Role - The China Pavilion will showcase China's rich agricultural culture and diverse specialty food products under the theme "Cultivating China, Tasting the World," linking resources from France and beyond to facilitate the international expansion of Chinese agricultural brands [2] - The pavilion will feature four main display areas: Agricultural Technology, Specialty Food Products, Intangible Cultural Heritage, and Food-Medicine Integration, aimed at providing differentiated products for overseas consumers and helping Chinese brands expand in international markets [2] Group 2: Transition to Experience-Based Exhibition - This year's focus is on converting the "business card" of Chinese agriculture into tangible commercial cooperation, transitioning from a "display-type" pavilion to an "experience-type" pavilion that immerses visitors in the innovations and cultural heritage of the entire agricultural value chain [3] - The pavilion aims to create a platform for showcasing, project matching, and extended services to facilitate business connections and ensure better implementation of cooperation, addressing the challenge of making brand influence sustainable beyond the exhibition [3] Group 3: Long-term Strategy and Global Trade - The China Pavilion will serve as a core hub for showcasing, experiencing, and selling, complemented by a permanent exhibition hall in France, establishing a new paradigm for global agricultural service trade and cooperation [4] - The goal is to promote the international trade of Chinese agricultural products and brands, enhance agricultural technology interaction, and foster dialogue between agricultural civilizations, thereby conveying a clear and resonant "Chinese agricultural voice" to the world [4]