切身可感的历史文脉，让泉州成为社媒时代的旅游热宠

Core Insights - Quanzhou is emerging as a cultural and tourism hotspot, symbolized by "Zan Hua" and "Bai Bai," reflecting its unique charm and local identity [1][4] - The city has seen a significant increase in tourism, with over 10 million visitors expected during the 2025 National Day and Mid-Autumn Festival holidays, averaging over 1.5 million visitors daily [3] - The book "Zan Hua and Bai Bai: Rediscovering Quanzhou" aims to explore the reasons behind Quanzhou's rising popularity and showcase its rich cultural heritage [1][10] Tourism and Cultural Development - Quanzhou has over 6,000 places for folk belief activities, contributing to its unique local culture and lifestyle [1] - The city has become a popular destination for creative tourism, with local experiences like "Xun Pu Zan Hua" gaining traction among visitors [1][7] - The successful UNESCO World Heritage application in 2021 has further enhanced Quanzhou's appeal, leading to a resurgence in local tourism and cultural activities [6] Community and Economic Growth - The strong sense of community and family ties in Quanzhou has fostered a supportive environment for local businesses and cultural initiatives [6] - The establishment of the Quanzhou Cultural Tourism Group in 2017 has facilitated the renovation of old properties into cultural and commercial spaces, enhancing the city's economic landscape [6] - The local economy has benefited from the return of overseas Chinese investing in their hometown, bolstering the commercial foundation of the city [6] Cultural Heritage and Identity - Quanzhou's historical significance as a major port city is highlighted by its preserved cultural narratives and community practices [6][9] - The "Pu Jing" system, a form of community management based on local beliefs, plays a crucial role in maintaining social harmony and cultural continuity [9] - The book includes various dimensions of Quanzhou's identity, such as architecture, streets, history, and commerce, to help readers connect with the city [10]