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汇聚全球智慧 共促产业升级——蒙牛进博会提出“四大举措”引领中国乳业新跨越
Zhong Jin Zai Xian·2025-11-07 02:56

Core Insights - The 8th China International Import Expo was held in Shanghai from November 5 to 10, featuring a significant event focused on the optimization and upgrading of China's dairy industry [1] - The theme of the conference was "Consensus and Reconstruction, New Leap for the Dairy Industry," emphasizing the need for innovation and global collaboration to enhance China's position in the global value chain [4][12] Group 1: Industry Development - The dairy industry is recognized as a vital sector for national livelihood, requiring a focus on high-quality dairy products to meet consumer demands [4] - There is a call for technological innovation and a shift towards intelligent, green, and high-end development to enhance core competitiveness [4][12] - The conference highlighted the importance of international cooperation, with representatives from Uruguay and New Zealand expressing their commitment to strengthening trade ties with China [6][8] Group 2: Company Initiatives - Mengniu Group aims to lead the dairy industry through a "four-in-one" strategy focusing on technological innovation, digital upgrades, brand leadership, and green transformation [14] - The company has established itself as a leader in the dairy sector, with significant achievements in product development and market expansion, including a high sales volume for its premium brand [16][17] - Mengniu's commitment to sustainability is evident through its GREEN strategy, which includes building green factories and promoting zero-carbon products [14][18] Group 3: Cheese Market Opportunities - The cheese market in China is at a critical stage of upgrading, with expectations for rapid growth in market size driven by increasing consumer penetration and diverse consumption scenarios [19][21] - Miaokelando, a cheese brand, is implementing a dual strategy targeting both B2B and B2C markets, showcasing strong product innovation and market influence [21] - The launch of China's first original mozzarella cheese by Miaokelando signifies the capability of domestic products to compete with international brands, indicating a shift in the industry landscape [21]