Nan Fang Du Shi Bao·2025-11-07 03:06Core Viewpoint - The article highlights the efforts of the Bank of China Foshan Branch to promote financial literacy and risk prevention among the elderly through various community outreach activities and services aimed at enhancing their awareness of financial scams and investment knowledge [1][9]. Group 1: In-Branch Education - The Foshan Branch utilizes its 86 branches to promote financial education, featuring electronic displays, posters, and educational videos to create a strong awareness atmosphere [2]. - Monthly events like "President Reception Day" are organized to distribute educational materials and conduct live presentations, focusing on investment appropriateness and common scams targeting the elderly [2][6]. Group 2: Community Outreach - The bank participated in a "Respect for the Elderly Month" event, setting up booths to educate seniors about various financial scams and prevention techniques, thereby enhancing their fraud awareness [3][6]. - At the Foshan Senior University, the bank engaged in a themed event to disseminate knowledge on fraud prevention and rational investment, providing seniors with essential financial education [3][5]. Group 3: Home Services - The bank has implemented home service initiatives to assist elderly clients who are unable to visit branches, such as activating social security cards at their homes, demonstrating a commitment to personalized service [9]. - The Foshan Branch has conducted over 100 home service visits this year, reflecting its dedication to meeting the needs of the elderly population [9]. Group 4: Continuous Commitment - The bank aims to continuously enhance its financial services for the elderly by innovating service formats, expanding service content, and strengthening financial education efforts [9].