Di Yi Cai Jing·2025-11-07 03:33Core Viewpoint - The recent live streaming incident involving Pop Mart has raised concerns about the company's brand image and sales strategy, despite strong revenue growth reported in Q3 2025 [5]. Group 1: Incident Overview - A live streaming event for Pop Mart faced backlash when a staff member criticized the pricing of a DIMOO blind box, which retails for 79 yuan, leading to negative reactions on social media [1][3]. - The company confirmed the incident and is conducting an internal investigation but has stated that no employees will be dismissed as a result [3]. Group 2: DIMOO IP Performance - DIMOO, created by designer Ayan Deng, is one of Pop Mart's top-selling IPs, consistently ranking in the top 5 for sales [3]. - The new DIMOO series "New Diary" sold out immediately upon release, and a collaboration with Disney saw the hidden version of a product increase in price from 179 yuan to 784 yuan, reflecting a 3.4 times premium [3]. Group 3: Sales and Revenue Growth - Pop Mart's overall revenue for Q3 2025 increased by 245% year-on-year, with domestic revenue growing by 185% to 190% and overseas revenue surging by 365% to 370% [5]. - Despite a stock price decline of over 35% since late August, the company continues to show strong performance in terms of sales and revenue [5].