《新消费食代家庭饮食洞察报告》发布

Core Insights - The article discusses the evolving dietary consumption patterns in Chinese families, particularly focusing on the "New Consumption Era" driven by health awareness and efficiency demands in the context of the "Healthy China 2030" strategy [1][5][19]. Group 1: Background and Context - The prevalence of overweight and obesity among the population has reached 50.7%, prompting a shift in dietary needs from merely "eating well" to "precisely catering to the family" while balancing efficiency and a sense of ritual [1][5]. - The report highlights the emergence of the "New Consumption Era" family, primarily consisting of individuals born in the 1980s and 1990s, who prioritize health, quality, and efficiency in their dietary choices [1][19]. Group 2: Key Trends in Dietary Consumption - Four major shifts in consumption patterns are identified: 1. From "personal preferences" to "family adaptation" 2. From "passive acceptance" to "active planning" 3. From "functional consumption" to "emotional consumption" 4. From "traditional procurement" to "technology-enabled" solutions for precise health management [5][6]. - The report indicates that over 53% of families in first-tier or new first-tier cities prefer low-fat and low-calorie foods, reflecting a stronger health consciousness in these areas [20]. Group 3: Economic and Demographic Insights - Among the "New Consumption Era" families, 78.5% have a monthly income exceeding 10,000 yuan, with 36.0% earning between 10,000 to 20,000 yuan, indicating a willingness to pay a premium for quality ingredients [21]. - The primary decision-makers in dietary choices are predominantly women aged 26-40, who account for 50% of the decision-making demographic [24]. Group 4: Consumer Behavior and Preferences - The report categorizes "New Consumption Era" families into three personas: "Health Management Control," "Efficiency Lifestyle," and "Exquisite Experience," each exhibiting distinct dietary preferences and behaviors [31]. - A significant 82% of families prioritize checking ingredient labels when purchasing food, reflecting a heightened awareness of health and safety [84]. Group 5: Future Trends and Innovations - The future of dietary consumption is expected to focus on sustainability, convenience, quality, and scenario-based consumption, driven by technological advancements and supply chain innovations [145][147]. - Consumers are increasingly looking for personalized dietary solutions, with 64.8% expressing interest in AI-driven nutrition planning and smart kitchen devices [147][148].