老人鞋足力健已是多次失信被执行人，张凯丽称代言5年前已结束

Core Viewpoint - The actress Zhang Kairi clarified that her endorsement of the brand Zuli Jian ended five years ago, urging caution regarding recent discussions about her association with the brand [1] Company Overview - Zuli Jian, owned by Suixian Zuli Jian Shoe Industry Co., Ltd., was established in December 2017 with a registered capital of approximately 100 million yuan [1] - The company has faced significant legal and financial issues, being listed as a dishonest executor multiple times, with a total involved amount nearing 890 million yuan [1][2] Financial Performance - In 2020, Zuli Jian's annual revenue reached between 3 billion to 4 billion yuan, surpassing the revenue of established competitor Aokang, which was 2.7 billion yuan [2] - The company experienced a decline in sales, with the number of offline stores reducing from over 4,700 at its peak to 3,000 by October 2023 [3] Market Strategy - In May 2025, Zuli Jian expanded into the organic food market, opening several stores and employing aggressive marketing strategies, including a membership system and live streaming promotions [2] - The brand's marketing evolution included a partnership with marketing consultancy Hua Yu Hua and the signing of Zhang Kairi as a spokesperson [2] Industry Challenges - Zuli Jian faced increased competition from new brands specializing in elderly footwear and traditional shoe brands entering the same market segment, contributing to market reshuffling [3] - The company has dealt with product-related controversies, including lawsuits and regulatory scrutiny over product quality [3]