网购退货乱象倒逼商家使出“巨型吊牌”奇招 买卖双方信任如何重构？

Core Viewpoint - The introduction of "giant tags" by e-commerce merchants aims to combat high return rates, particularly in women's clothing, by making it uncomfortable for consumers to wear items before returning them [1][2][7]. Group 1: E-commerce Challenges - The "seven-day no-reason return" policy, intended to protect consumer rights, has been exploited by some consumers, leading to high return rates of around 60% to 90% for certain platforms [2][4]. - Merchants report that many returned items show signs of wear, complicating the resale process and increasing operational costs [7][8]. Group 2: Merchant Strategies - Merchants like Xiao Ma have switched from small tags to A4-sized hard tags to deter consumers from trying on clothes and returning them [2][3]. - The placement of giant tags has been strategically adjusted to minimize the chances of being removed or overlooked by consumers [3][5]. Group 3: Consumer Reactions - Consumer feedback on giant tags is mixed, with some supporting the initiative to prevent receiving worn items, while others criticize the negative impact on the trial experience for genuine buyers [4][7]. Group 4: Expert Insights - Experts suggest that while giant tags may provide a temporary solution to high return rates, they do not address the underlying issues of trust and consumer behavior [8][9]. - A more comprehensive approach involving improved trust mechanisms between consumers and merchants, as well as enhanced service quality, is recommended to reduce return rates sustainably [8][9].