外企看中国丨“进博八年” 花王“为中国定制”提速新品开发

Core Insights - The article highlights Kao (China)'s commitment to sustainable development and local innovation showcased at the China International Import Expo (CIIE) with the theme "Coexistence of Beauty and Quality for the Future" [1] Group 1: Company Strategy - Kao (China) views the CIIE as a strategic platform for deepening its presence in the Chinese market and aims to leverage this opportunity to understand consumer trends and promote local innovation [1] - The establishment of the "VIC Technology and Quality Exhibition Area" at the expo demonstrates Kao's focus on the entire product development chain, from consumer feedback to high-quality product creation [2] Group 2: Product Development - To better align products and services with the needs of Chinese consumers, Kao has relocated the global headquarters of its brand FuriFur to China, enhancing product development speed and market responsiveness [2] - In the agricultural chemicals sector, Kao has tailored its product formulations to address the diverse climatic conditions and crop characteristics in China, ensuring that its technology is suitable for local agricultural practices [2] Group 3: Future Plans - Over the next three years, Kao plans to increase investments in China, focusing on strengthening its B2B business and deepening its multi-touchpoint strategy, emphasizing the importance of the Chinese market for the company [6] - Kao aims to create sustainable value through its three main business segments: cosmetics, household products, and chemicals, while contributing to the health, lifestyle, and environment of the Chinese people [6]