八十周年再出发，爱茉莉太平洋进博会上传递可持续承诺

Core Insights - Amorepacific, a leading global beauty company, showcased its commitment to innovation and sustainability at the 2025 China International Import Expo, marking its 80th anniversary with the theme "Embrace Beauty, Embrace New" [1][2] Group 1: Company Overview - Amorepacific presented nearly 300 exhibits, including over 20 products making their debut in China and more than 100 products having their first showcase in the country [1] - The company has a rich history, having established Korea's first cosmetics research lab in 1954 and prioritizing China as a key market since the normalization of diplomatic relations in 1992 [1] - The company announced its "Five Commitments to Sustainable Development by 2030" in 2021, focusing on harmony with nature and collaboration with customers and society [1] Group 2: Sustainability Initiatives - Amorepacific integrates environmentally friendly attributes into its product lifecycle, aiming to create sustainable products that benefit society and the environment [2] - The company released the "2024 Amorepacific China Influence Report" at the expo, highlighting its strategic commitments and achievements in environmental, social, and governance (ESG) areas [2] Group 3: Product Launches and Innovations - The company introduced its new skincare brand, Aesthe, at the expo, featuring the star product "Daily Moisturizing Barrier Repair Cream," which has won multiple awards in South Korea [3] - Amorepacific's flagship brands showcased innovative products, including the global debut of the "Liu Nourishing Resilient Hair Loss Care Series" [3] - Notable product launches included the "Snowise Ultimate Ginseng Series" and various new lip care products from Laneige, enhancing the brand's reputation and product offerings [4]