合生缦品牌推出“美好体验计划” 回应消费者深层需求

Core Insights - The core idea of the article revolves around the shift in the high-end real estate market from traditional metrics like location and price to a focus on lifestyle experiences, as exemplified by the "Beautiful Experience Plan" launched by the company [1][6] Group 1: User Experience and Trust - The "Deep Experience" model introduced by the company allows potential buyers to engage in real-life scenarios, experiencing various aspects of future living, which helps to break the traditional information asymmetry in real estate transactions [2] - This approach reflects a broader industry trend where competition has shifted from hardware to scene operation, emphasizing lifestyle and emotional resonance as new value anchors [2][6] - The company aims for users to make decisions based on genuine needs by experiencing product details, community atmosphere, and service content firsthand [2] Group 2: Redefining Home and Community - The "Beautiful Experience Plan" aims to create a replicable "lifestyle operation system," expanding the definition of "home" from a private space to a life domain that includes community, services, and content [3] - The project "Canyun Guangzhou" integrates natural elements and innovative design, redefining the boundaries of home to encompass emotional and social aspects [3][4] - The company is transitioning from being a space provider to a lifestyle operator, which requires long-term capabilities in service systems and community operations [4] Group 3: Holistic Lifestyle Approach - The company's unique lifestyle approach emphasizes a closed-loop living ecosystem, where residents participate in customized activities that blend social and residential spaces [5] - Initiatives like the "Alashan Future Forest Plan" and the "Love It Plan" connect home purchases with ecological and social responsibilities, allowing residents to engage in community and environmental efforts [5] - The focus is on creating a life domain that connects nature, culture, and community, moving beyond mere property sales to lifestyle operation [6]