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新能源车险出海,国内险企如何破解多维度壁垒?
Huan Qiu Wang·2025-11-07 05:48

Core Insights - China's new energy vehicle (NEV) exports reached 1.758 million units from January to September 2025, marking a year-on-year growth of 89.4%, indicating strong competitiveness and recognition in overseas markets [1] - The rapid growth of NEV exports has spurred the development of related insurance markets, with several domestic insurance companies actively pursuing opportunities in the overseas NEV insurance sector [1][4] Industry Trends - The NEV insurance market is entering an accelerated phase of expansion, primarily through pilot projects and localized approaches, with a focus on Southeast Asia and the Asia-Pacific region [5][10] - Domestic insurers are adopting various models for overseas expansion, including co-insurance or reinsurance mechanisms, partnerships with local insurance companies, and collaborations with international insurers [5][6][7] Company Strategies - China Pacific Insurance has implemented a three-step regional development strategy focusing on Hong Kong, Asia, and global markets, successfully launching its first NEV insurance policy in Hong Kong and Thailand [4] - ZhongAn Insurance has announced its first overseas NEV insurance policy, while China Re and Hyundai Insurance have signed a cooperation framework to integrate resources and share data for NEV insurance [5] Challenges and Barriers - Insurers face significant challenges in terms of technical, data, ecological, and compliance capabilities when entering overseas markets [3][9] - Key difficulties include data isolation, regulatory barriers, cultural differences, and the establishment of a reliable repair network for NEVs in foreign markets [9][10] Long-term Development Strategies - To achieve sustainable growth in overseas NEV insurance, insurers should focus on key markets where Chinese car manufacturers are investing, deepen ecological collaboration with automakers, and enhance technology output and localization [10][11]